Motorola announced its foray into the luxury phone market with the $2,000 Aura. The Aura has the world’s first 16 million color circular display with 300 dpi resolution and a mirrored finish more commonly used in luxury watches. And the new CrystalTalk technology allows for clear communication even in the noisiest environments. The phone boasts a 62-carat sapphire crystal lens that renders it virtually scratchproof, a chemically etched stainless steel housing, an aluminum keypad with individually formed and applied keys, and a Swiss-made main bearing at the center of its mechanical heart. Some of the technology is automotive-inspired. WOW!!! This is the New Standard of Living.
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