São Paulo Fashion Week released an official statement yesterday announcing that it has signed an agreement with the São Paulo Public Ministry to fight racial discrimination on the runways. According to the agreement, São Paulo Fashion Week has the legal duty to suggest that all designers and labels include at least 10% of black or indigenous models on the castings for the shows. While SPFW cannot enforce that designers comply with the quota, the event now has to contact designers 15 days prior to the shows and suggest the booking of black models.
The event will have to report to the Public Ministry 30 days after the shows, and can be fined in R$ 250K if the 10% quota is not met.
Castings for Fashion Rio started this week, and the new 10% quota is also being suggested to designers participating in the event. I am hoping the quota will bring about more racial diversity not only on the runways, but also in editorials and campaigns from this season forward.
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