“This Autumn/Winter campaign was shot here in Westminster, a wonderfully historic part of London and the home of our new global headquarters Horseferry House. I wanted the images to represent both the rich history and the modernity of the Burberry brand whilst at the same time reflecting a quiet beauty, timelessness and strength that is particularly significant today. Having known and admired the lovely Emma Watson for quite some time, she was the obvious choice for this campaign who like the images she fronts, has a classic beauty a great character and a modern edge. Emma’s charm, intellect and brilliant sense of fun made the whole shoot feel like a picnic on the Thames. The five guys of the campaign, Tom, Charlie, Douglas, Nick and Tom come from the world of film, music and art and give the pictures a true British attitude. I believe that these iconic images shot by Mario Testino will have longevity well beyond the season that this ad campaign represents.”
- Christopher Bailey, Creative Director of Burberry
